Mammoth queues in Cheltenham town centre for launch of clothes shops


Hundreds of shoppers queued in Cheltenham High Street last night as Urban Outfitters and Luke 1977 started life in Cheltenham. The two luxury fashion shops both launched at 5pm next door to each other in the Brewery Quarter.

The Urban Outfitters’launch party featured drinks, competitions, a free photobooth and live music.

Vintage finds, quirky homeware and stylish clothing filled the shelves of the 8,000 sq ft shop, which is the company’s 30th UK branch.

“We’re looking forward to opening a Luke store which will offer a sensational shopping experience with a collection of men’s and kids-wear like none seen in Cheltenham before. We will compliment the amazing Brewery Quarter scheme with a store to suit,”Rob Clarke, the franchise owner, said in a statement.

Many celebrities including Gareth Bale, Will Mellor, Stormzy and Rio Ferdinand have patronised the brand’s clothes.

Meanwhile, Luxury menswear brand Luke 1977, opened its chain in a 3,000sq ft unit.

Luke already has 10 stores at sites including Westfield in London, Manchester’s Arndale Centre and Birmingham’s Bullring.

“This is an incredibly exciting time for us. We will have welcomed a total of seven new tenants since this time last year,” Demelsa Coleman, marketing manager for The Brewery Quarter, said:

“We feel that this perfectly demonstrates our continuing commitment to bring desirable and successful brands to Cheltenham and establish the Brewery Quarter as the place to be for anyone wishing to make their mark in the retail, food or fashion scene in the South West.”Coleman added in a statement.


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