Dorset consumers are choosing to buy more local produce in 2018, compared to last year, and a major reason residents gave for this decision was to support local farmers and enjoy the taste of the produce.
In a consumer survey carried out by Cornish Mutual Insurance, 35 percent of Dorset residents say that they purchase more locally produced food and drink than they did 12 months ago. 33 percent of them mentioned that they were prepared to pay up to 10 percent more in cost for the local produce.
South West insurer launched its Real Food Heroes campaign with Dorset-based TV chef, Lesley Waters. They used the platform to announce these results and celebrate the people behind the produce, highlighting local farms and rural business in the region.
Chef Lesley Waters commented, “I am delighted to hear that more and more people are choosing to shop locally. If you have good quality ingredients then you don’t need to do too much to them to bring out their flavours, and you have the added benefit that you support local producers, farmers, and their families at the same time.”
In the next months, Cornish Mutual plans to share stories from its members in food and drink production. Alan Goddard, their managing director, commented, “From Cheddar cheese to Portland lamb, Red Ruby Devon beef to Cornish clotted cream, we think the South West makes some of the best food in the world.”