Women’s Rugby is one if the fastest growing sports, with about 30,000 women involved. However, this doesn’t stop the stereotype that suggests the game to be for men.
In a world where others buy this stereotype and perception, Renishaw challenges it. Renishaw has renewed and extended its sponsorship of the Gloucester-Hartpury women, and as stated by their head of communications, Chris Pockett, he said that “Engineering draws an interesting parallel to Rugby which is typically seen as a male sport, Renishaw wants to challenge social stereotypes and the perception that engineering and rugby are for men”
This did not come as a surprise as Renishaw has been a long-standing supporter of the Gloucester Rugby’s community since 2012. Pockett even explained that Renishaw had a commitment to developing skills in the Gloucester region. He said: “We successfully recruit a large number of apprentices and graduates from the region and run an extensive education outreach programme to encourage young people, particularly girls, to consider engineering as a career.
The Chief Commercial Officer at Gloucester Rugby was equally thrilled as he said: “Renishaw is a fantastic business for us to be in partnership with, it is great to see that she shares our vision for both the club and women’s rugby.
In sponsoring the Gloucester-Hartpury women’s team, it means that the Renishaw will be a contributor to a new digital project, with their logo on the team’s kit. They will also have their signs at the Kingsholm stadium during subsequent games.