The Bath Business Improvement District has provided a scheme where welcome ambassadors will be stationed at the city centre.
Dressed in bright blue jacket with the words ‘Welcome to Bath’ and ‘Ask Me’ written on them, they will provide guidance to visitors.
They also have tablets to help them answer questions.
The team will operate from Thursday to Sunday.
The welcome ambassadors are different from the ambassadors employed by Bath and North East Somerset Council.
While the new ambassadors will welcome visitors, the council’s ambassadors act as civil enforcement officers with a variety of roles in the council area.
In October, the council ambassadors were given three new electric mopeds to patrol the area. The £7,500 vehicles were partly funded by a government grant.